Privacy Policy

Privacy Policy

Effective January 6, 2020:

Table of Contents:


Endemol USA Inc. dba Endemol Shine North America and its subsidiaries (collectively, “Endemol Shine”, “Company”, “we”, “our” and similar pronouns) want you to be familiar with how we collect, use and disclose information from and about you. This Privacy Policy describes our practices in connection with information from and about you collected through the services on which it is posted such as websites, mobile sites, applications (“apps”), social media pages, and widgets made available to the public by or on behalf of Company (collectively, the “Company Services”). By using the Company Services, you consent to the collection, use and disclosure of your information as described in this Privacy Policy.

Here are a few general principles to keep in mind as you read through this Privacy Policy:

  • If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, visit
  • We and our affiliated companies (“Company Affiliates”) may publish other applicable privacy policies.
  • This Privacy Policy applies to all users and visitors of the Company Services, including both those who use the Company Services without being registered with or subscribing to a Company Service and those who have registered with or subscribed to a Company Service.
  • This Privacy Policy does not apply to:
    • Any information that you may provide to us, or that we may obtain, other than through the Company Services, such as over the phone, by mail, or in person.
    • Any websites, apps, other services, or any pages or portions of services that are directed to children under the age of 13.
  • Advertisements displayed to you on the Company Services and elsewhere may be customized to your interests and preferences based on your personally identifiable information and usage information collected through the Company Services, unless you opt out by following the instructions that can be found at or (You may have to opt out using each of your web browsing applications and devices separately.) However, if you opt out, we may still suggest offerings to you on the Company Services based on your history at the Company Services.


We and our service providers may collect information from and about you, including personal information (i.e., information that can be used to identify a specific person or allow someone to contact a specific person, as well as information attributed with such information, such as name, email address or health information), non-personal information and other information related to your access to and usage of the Company Services.

For example, we and our service providers may collect the following information from and about you:

Registration Information. Registration Information is the information you submit when you register for a Company Service, for example, to apply to take part in a television program, to register for a service, to create an account, post comments, receive a newsletter, or enter a contest or sweepstakes. Registration Information may include, for example, name, email address, gender, zip code, birthday, employment history, demographic information, health information, family history, photographs, video applications, and other personal information you submit to us.

Public Information and Posts. Public Information and Posts consist of comments, content or registration details that you post to the Company Service and the information about you that accompanies those posts, content or forms, which may include a name, email, user name, comments, likes, status, profile information and picture. Public Information and Posts are always public, which means they are available to everyone and may be displayed in search results on external search engines.

Information from Social Media. We maintain a presence on several social media platforms, such as Facebook and Twitter, and we may also incorporate some third party social media features onto the Company Services. Through these platforms and features, we receive some personal information or usage information about you, and this Privacy Policy applies to our use of information as well. The information we receive from that third party may depend on the privacy settings you have on the third party service. We also include tools on the Company Services that allow you to share and/or publicly post content or information from the Company Services to your profile on a third party social media. Third party social media platforms have their own privacy policies which explain how they will use, protect and share your information, including any information you share on those platforms from the Company Services, and we encourage you to read them.

Activity Information. When you access and interact with the Company Services, we and our service providers may collect certain information about those visits. For example, our servers automatically receive and record information about your computer, device, and browser, including potentially your IP address, browser type, and other software or hardware information. If you access the Company Services from a mobile or other device, we may collect a unique device identifier assigned to that device, geolocation data, or other transactional information for that device.

Cookies and other tracking technologies (such as browser cookies, pixels, beacons, and Adobe Flash technology including cookies) are comprised of small bits of data that often assign a unique identifier to you, your household or device, and may enable us to recognize you as the same user who was at the Company Services in the past, and relate your use of the Company Services to other information about you, such as your personal information or usage information. Endemol Shine’s websites, apps and other services send this data to your browser when you access a web page and then store the data on your computer or other devices so the website or app can access information when you make subsequent requests for pages from that service. These technologies may also be used to collect and store information about your usage of the Company Services and other online properties, such as pages you have visited, the video and other content you have viewed, search queries you have run and advertisements you have seen. The tracking technologies described in this Privacy Policy may be deployed by us and/or by the service providers or partners on our behalf.

Third parties that support the Company Services by serving advertisements or providing services, such as allowing you to share content or tracking aggregate Company Services usage statistics, may also use these technologies to collect similar information when you use the Company Services or third party services, and may use them along with other information about you to cause relevant ads to be displayed to you. Endemol Shine does not control these third-party technologies and their use is governed by the privacy policies of third parties using such technologies. For more information about third-party advertising networks and similar entities that use these technologies, see, and to opt-out of such ad networks’ and services’ advertising practices, go to or to the NAI’s consumer website at

Most browsers are initially set to accept cookies, but you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser for more information. Users can manage the use of Flash technologies, with the Flash management tools available at Adobe’s site

Please note that by blocking cookies you may not have access to certain features, content or personalization available through the Company Services.

At this time we do not change our tracking practices in response to browser ‘Do Not Track’ signals, as we await the work of interested stakeholders and others to develop standards for how such signals should be interpreted. Our third party partners, such as web analytics companies and third party ad networks, may collect information about your online activities over time and across the Service and other online properties. These third parties may not change their tracking practices in response to ‘Do Not Track’ settings in your web browser and we do not obligate these parties to honor ‘Do Not Track’ settings.

Information from Other Sources. We may supplement the information we collect directly or indirectly from you with information from other sources, such as information from social media services, commercially available sources and information from our Company Affiliates or business partners.


We may use the information we collect from and about you:

  • To fulfill or meet the reason you provided the information.
  • To provide the Company Services and features, including: to support, personalize,measure, develop and improve those Company Services and features.
  • To improve and personalize your experience with the Company Services and online,and to deliver content and offerings that we hope will be relevant
  • and interesting, including targeted advertising and marketing through the Company Services, third- party sites, and via email or text message.
  • To allow you to comment on content, and participate in online games, contests, or rewards programs; to provide you with support and to respond to
  • inquiries.
  • For testing, research, analysis, and product development, including to develop and improve the Company Services and our products, services, and
  • other offerings.
  • As described to you when your personal information is collected or as otherwise set forth in applicable laws.

In order to find content and advertising that is more interesting and relevant to you or otherwise perform the business functions described in this Privacy Policy, we may match information collected from or about you through different means or at different times, and use such information to make inferences and predictions about your potential areas of interest. When the information collected from or about you does not identify you as a specific person, we may use that information for any purpose or share it with third parties. In addition, we may share non-personally identifiable information about your usage of the Company Services (including aggregate data) with others, for their own use, in a form that does not include your name or contact information. All of the uses of your information described in this Privacy Policy may be performed by us or on our behalf.

We may use and disclose the information we collect from and about you for these additional purposes:

  • To allow service providers to assist us in providing and managing the Company Services and operating our business. The information we collect from and about you may be made available to certain third party service providers, such as contractors, analytics and measurement companies, agents and/or sponsors, who help us analyze and understand your use of the Company Services, to manage or provide the Company Services and to otherwise operate our business.
  • To provide co-branded offerings and features. We may offer co-branded offerings or features, such as contests, sweepstakes or other promotions together with a third party (“Co-Branded Offerings”). These Co-Branded Offerings may be hosted on Company Services or on the third party’s service. By virtue of these relationships, we may share the information you submit in connection with the Co- Branded Offerings with the third party. The third party’s use of your information will be governed by the third party’s privacy policy.
  • To deliver relevant advertisements. Endemol Shine and our service providers may use the information we collect from and about you to deliver relevant ads to you when you use the Company Services or another service. As noted above, third- party advertising networks and advertisers may use cookies and similar technologies to collect and track information such as demographic information, inferred interests, aggregated information, and activity to assist them in delivering advertising that is more relevant to your interests. To find out more about third-party advertising networks and similar entities that use these technologies, see, and to opt-out of such advertising networks’ and services’ advertising practices, go to or to the NAI’s consumer website at
  • To contact you. Endemol Shine may periodically send promotional materials or notifications related to the Company Services. If you want to stop receiving promotional materials from us, you can follow the unsubscribe instructions at the bottom of each email or contact us at [email protected]. There are certain service notification emails that you may not opt-out of, such as notifications of changes to the Company Services or policies. If you have installed a mobile app and you wish to stop receiving push notifications, you can change the settings either on your mobile device or through the app.
  • To share with our Company Affiliates. Endemol Shine may share your information with Company Affiliates for the purposes described in this Privacy Policy. Users who visit Company Affiliates’ services should still refer to their separate privacy policies, which may differ in some respects from this Privacy Policy.
  • To share with business partners. Endemol Shine may share your information with business partners to permit them to send you marketing communications consistent with any communications preferences you have set on the Company Services. In addition, information will be shared with production companies Endemol Shine works with as well as television networks/platforms and related parties in connection with your (or your child’s or team member’s, as applicable) consideration to participate in connection with any programming. To the extent permitted by law, Endemol Shine also reserves the right to disclose and transfer all such information to similar persons (producers, etc.) associated with other programs for which we believe you or your child or team member (if applicable) may be a good candidate to apply.
  • To protect the rights of Endemol Shine and others. There may be instances when Endemol Shine may use or disclose your information, including situations where Endemol Shine has a good faith belief that such disclosure is necessary in order to: (i) protect, enforce, or defend the legal rights, privacy, safety, or property of Company, our Company Affiliates or their employees, agents and contractors (including enforcement of our agreements and our terms of use); (ii) protect the safety, privacy, and security of users of the Company Services or members of the public and help maintain the safety, security, and integrity of the Company Services, products and services, databases and other technology assets, and business; (iii) protect against fraud or for risk management purposes; (iv) comply with the law or legal process; or (v) respond to requests from public and government authorities.
  • In connection with a merger, sale of assets or other corporation change or dissolution. We may use or disclose your information in connection with a corporate change or dissolution, including for example a merger, acquisition, reorganization, consolidation, bankruptcy, liquidation, sale of all or part of our business, sale of assets or wind down of business.


Endemol Shine endeavors to use commercially reasonable administrative, technical, personnel and physical measures to safeguard sensitive personal information in its possession against loss, theft and unauthorized use, disclosure or modification. However, no one can, and Endemol Shine does not, guarantee the complete safety of your information.


You may be able to access, review, correct, update, suppress, or otherwise limit certain of our uses of your personal information you have previously provided directly to us. If you wish to submit a request, you may contact us as outlined in Section 7. In your request, please include your email address, name, address, and telephone number and specify clearly what information you would like to access, change, update, or suppress. We may ask you to verify your identity and to provide other details before we are able to provide you with any information, correct any inaccuracies, or delete any information. Subject to our records retention policies and applicable law, we will try to comply with your request as soon as reasonably practicable.

You may request that we not share your personal information on a going-forward basis with Company Affiliates or unaffiliated third parties for their direct marketing purposes by sending an email to [email protected] with “Endemol Shine Disclosure Opt-out” in the subject line. Please include your full name, email address, and postal address in the body of the email. We will try to comply with your request(s) as soon as reasonably practicable. To stop receiving promotional messages from third parties who already have your contact information, please contact them directly.


Updates to Privacy Policy. Endemol Shine may modify this Privacy Policy at our discretion and at any time. When we make changes to this Privacy Policy, we will post the updated notice on the Company Services and update the notice’s effective date. Please look at the Effective Date at the top of this Privacy Policy to see when this Privacy Policy was last revised. Any changes to this Privacy Policy will become effective as of the new effective date after we post the revised Privacy Policy on the Company Services. Your continued use of the Company Services following the posting of changes constitutes your acceptance of such changes.

Location of Data. Endemol Shine is a global company with operations in several countries, including the United States. If you are a user located outside the United States, you understand and consent to having any personal information processed in the United States. United States data protection and other relevant laws may not be the same as those in your jurisdiction. This includes the use of cookies and other tracking technologies as described above. As a result, please read this Privacy Policy with care.

Linked Services. The Company Services may also be linked to sites operated by unaffiliated companies, and may carry advertisements or offer content, functionality, games, newsletters, contests or sweepstakes, or applications developed and maintained by unaffiliated companies. Endemol Shine is not responsible for the privacy practices of unaffiliated companies, and once you leave the Company Services or click an advertisement you should check the applicable privacy policy of the other service.

In addition, Endemol Shine is not responsible for the privacy or data security practices of other organizations, such as Facebook, Tumblr, Twitter, Apple, Google, Microsoft or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider, or device manufacturer, including in connection with any information you disclose to other organizations through or in connection with the Company Services or after following links on the Company Services.

Collection of Personal Financial Information by a Payment Service. In some cases, we may use an unaffiliated payment service to allow you to purchase a product or make payments (“Payment Service”). If you wish to purchase a product or make a payment using a Payment Service, you will be directed to a Payment Service webpage. Any information that you provide to a Payment Service will be subject to the applicable Payment Service’s privacy policy, rather than this Privacy Policy. We have no control over, and are not responsible for, any Payment Service’s use of information collected through any Payment Service.

Remember that even after you cancel your account, copies of some information from your account may remain viewable in some circumstances where, for example, you have shared information with social media or other services. Because of the nature of caching technology, your account may not be instantly inaccessible to others. We may also retain backup information related to your account on our servers for some time after cancelation for fraud detection or to comply with applicable law or our internal security policies. It is not always possible to completely remove or delete all of your information due to technical constraints, contractual, financial or legal requirements.

Sensitive Information. We ask that you not send us, and you not disclose, any sensitive personal information (such as social security numbers, criminal background, etc.) on or through the Company Services or otherwise, unless specifically requested as part of an application, onboarding or similar process.


If you have questions about this Privacy Policy, please contact us at: Email: [email protected]
Mail: Endemol Shine North America, Inc.
5161 Lankershim Blvd.
Suite 400
North Hollywood, CA 91601